Colour Box Marketing – Small Business Spotlight
Colour Box Marketing is the latest small business to feature in #SmallBusinessSpotlight. Lisa Butterworth tells me about her marketing career and the journey to launch Colour Box Marketing. Lisa’s bold, bright and colourful clients range from builders to beauty spas!
Please introduce yourself and your business.
I’m Lisa Butterworth; mummy to a gorgeous 3 year old daughter and wife to James. I’m the freelancer in charge of Colour Box Marketing since I launched the business July 2017.
Why did you start your business?
I had a 15 year career working a multitude of in-house marketing roles before I had my baby.
I went out in search of part-time work and landed an agency role which opened my eyes to how different my work life could be! It injected fabulous variety into my day-to-day working life and entirely changed my perspective.
I loved learning about so many different markets and businesses whilst meeting a multitude of business owners – making every new day different to the last.
Working for myself was the next logical step to enjoy all of that plus sole accountability and bags of flexibility to balance my work and personal life. It’s a win-win situation!
How does your business stand out from the competition?
Because I’m a one-woman show I can be super flexible and responsive.
I don’t insist on a retainer for my services and I can build packages to suit any client’s unique needs and budget.
I’m the marketing skills and experience behind my brand and it’s important to me that I continue to learn and improve in that area – it’s so fast-moving.
I’m a fully qualified Chartered Institute Of Marketing member and my clients will tell you that I know my marketing stuff! I also work with a select group of very talented collaborators who support my clients with specialist services – website developers, graphic designers, SEO experts and suchlike.
What do you enjoy most about your business?
My clients! They definitely fuel my energy and passion for the job.
From builders to beauty spas and many more in-between; all have different marketing challenges and are run by passionate entrepreneurs who understand the value of good marketing.
My happy clients make me a happy marketer!
How do you promote your business online and how effective is it?
I also invite everyone I meet to dive into the Colour Box (subscribe to my emails to get my regular tips and resources).
It’s early days and the online game is a marathon, rather than a sprint. I’m happy with my progress but there’s always room to improve and learn.
What is the biggest challenge you face in your business right now?
I suffer from a common challenge in that I tend to neglect my own marketing when my business is busy. So I’m working on being more consistently present across all of my online marketing channels.
Who has inspired you most in your business life and in what way?
My husband, James.
He has built up his successful architecture practice over the past 9 years and owns an awesome work ethic and passion for his business.
He is currently emerging (even stronger) from a tough year battling a pretty terrifying auto-immune condition and he staggers me with his positivity, resolve and determination to just.keep.going. He is incredibly supportive of my venture, full of sensible advice (because he has travelled this self-employed road himself for some time).
Plus, he is fabulous at pep talks!
Where do you see your business in five years time?
Bolder, brighter, stronger!
I’m not pursuing huge growth in my client base as I like being a one-woman show and dedicating myself to just a few clients at any one given time. However, I’m on a learning curve in terms of building my business so in five years time I hope that side of things will be much easier.
How do you spend your relaxation or downtime?
With my hubby and our daughter.
We cram in as much fun as possible; it’s a precious time to be absolutely savoured. Our favourite things include splashing in puddles, feeding ducks, baking cakes (fighting over who licks the bowl) and getting messy with paint, glue, crayons and glitter.