Blog
How to Write Like a Human: 7 Ways to Choose the Best Words
You’re ready to write your content. And it’s on a subject that matters to your customers. You want to avoid writing in business-speak. The robotic and impersonal language that’s packed with jargon. Because it's like a wall between you and your customers. It repels...
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How to Develop Your Business with the Perfect Shots
Photos are everywhere. But how do you get the perfect shots for your business? Adam Winfield captures superb images as a professional photographer. He’s also a marketer and a teacher. For this profile Adam shared the story behind his photography business Through...
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SOUL Business Growth Convention 2019
Going to the SOUL Business Growth Convention? Or want to find out more? This post tells you more about the Convention. And explains what you'll learn at my workshop How to Target Your Content to Win New Leads. What is the SOUL Business Growth Convention? The...
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Leeds Expo and Networking Event June 2019
Going to the Leeds Expo and Networking Event? Or want to ask me a question? This post tells you more about the Expo. And explains how you can Ask Me Anything. What is the Leeds Expo and Networking Event? The Expo is run by Simply Networking for businesses in...
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How to Get the Best From Your People
People. The common theme in every business. Of every size. And in every sector. It’s often said that people are a company’s most important asset. But people management and leadership can get ignored. That’s where Adam Davey helps businesses. Adam and his...
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How to Unlock Winning Ideas For Your Business
Every business needs ideas. But finding successful ones can be a challenge. Dr Jo North has built two businesses to help people unlock their creativity. Discover fresh ideas. And understand how their own mind works. In this Professional Profile, I ask Jo how she...
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How to Write Effective B2B Email Subject Lines
Do you want better results from your email marketing? Emails are the ideal way to reach your audience compared to other marketing. But to work, they have to be opened. And over a third of people choose whether to open an email from just the subject line. So if you...
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How to Fuse Personality and Technology
“Not all accountants are the same - going beyond the usual!”That’s Aimeé Hargreaves’ tagline on LinkedIn. And it sums up her approach.She helps clients with friendly, honest and jargon-free advice. But she uses new technology too.“What you see is what you get,”...
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Kirklees Business Conference 2019: The Handy Guide
Going to the Kirklees Business Conference? Or want extra details? This independent guide tells you more about the Conference. It’s an add on to the official website. You’ll find out what’s on. How the Conference can help your business. And tips on how to plan your...
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Growing a Local IT Business
What’s the story behind our local businesses? To find out, I’m talking to local professionals who help other businesses. You’ll get to read their stories. And learn how they use marketing to grow their business. For this article, I met with James Wood from Arcus...
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13 Tested Ways to Improve Your Website So Customers Love It
You've got less than 10 seconds to impress a new visitor to your website. Whether your audience is brain surgeons, bus drivers or baristas you’ve got to grab their attention and be understood. Here are some tips on how to improve your website copy for customers. Continue reading ->
5 Ways a Blog Can Help Your Small Business Soar
Are you a blogger? If you’re a small business owner you should have a blog. Small businesses with blogs receive 126% more lead growth than those who don't. With that kind of result, blogging can give your small business the edge. Here are 5 ways a blog can help your small business soar. Continue reading ->
9 Simple Tips for Writing Awesome Emails That Get Results
Emails are super effective for marketing. But you have to be heard over the deafening avalanche of emails we receive daily. So, how do you write emails that cut through the noise? Here are some simple tips for writing awesome emails that get results for your small business. Continue reading ->
10 Practical Ways That Social Media Can Boost Your Small Business
Cute kittens. Hmm, isn’t that a bit distracting? Your time is precious as a small business owner. So, why spend time on social media when it’s full of funny cat videos? Here are 10 practical ways that social media can boost your small business. Continue reading ->
How to Create Quick Emails from Your Blog the Stress-Free Way
Small businesses are given lots of marketing advice. “Build an email list.” “Write a blog.” But there’s just one problem. How do you find the time to do both and run your business? Fortunately, there’s a simple solution to create quick emails from your blog. Continue reading ->
How to Promote Like a Pro on Twitter, Without Spending a Penny
You’ve set up your small business. Now, you want to get your name known. "Ahh, use social media", says everyone. But, how? I'll explain how to promote your business on Twitter without spending a penny through hashtags and UK local Twitter hours. Continue reading ->
How an Ape Can Welcome People to Your Email List (so You Don’t Have To)
Do you want to welcome people to your email list - automatically? It’s the perfect time to contact them. I’m going to show you how to use the free version of MailChimp to create your own automated welcome emails. Continue reading ->
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