Blog
Crafting Compelling Case Studies: Marketing Freed Podcast Interview
Case studies are one of the most versatile forms of content. But how do you create them? And who should you aim to write case studies about? Those were some of David Richter's questions when he interviewed me on the Marketing Freed podcast. Watch or listen to learn:...
How to Avoid Problems Hiring a B2B Website Copywriter
Your B2B website needs a copywriter. But how do you avoid problems hiring one? After all, your website is critical to your business. So you need to get it right. In this post, I talk through questions you may have about hiring a B2B website copywriter. And what you...
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How the Top 50 UK Software Companies Are Using Case Studies [NEW RESEARCH]
Case studies are the shapeshifters of content marketing. They work as videos, articles or PDFs. And within these formats, the purpose, structure, length and even the name can vary too. One size doesn't fit all. That's why I've created this article: to find out how the...
How Customer Case Studies Help B2B Technology Companies
Ever wanted to clone your best customers? The ones with problems your technology can solve. Where you make a major difference to their business. And they’re happy to talk about the results. Sadly, there’s no magic spell to copy your ideal clients. But your best...
FREE Guide - How to attract leads and unlock sales through case studies
