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How to Avoid Problems Hiring a B2B Website Copywriter
Your B2B website needs a copywriter. But how do you avoid problems hiring one? After all, your website is critical to your business. So you need to get it right. In this post, I talk through questions you may have about hiring a B2B website copywriter. And what you...
7 Tips to Help You Review B2B Copywriting
Your B2B copywriting is ready to review. But if this the first time you’ve worked with a copywriter. Or your first time working with me. You may have some questions about how to review your draft copy. This post aims to give you the answers and guide you through the...
How Customer Case Studies Help B2B Technology Companies
Ever wanted to clone your best customers? The ones with problems your technology can solve. Where you make a major difference to their business. And they’re happy to talk about the results. Sadly, there’s no magic spell to copy your ideal clients. But your best...
How to Win Your Customers’ Trust Online: 3 Unusual Tips
Trusting someone you know and like is one thing. But how do you win a customer’s trust when you’ve never worked with them. You’ve never met them. And they’ve never spoken to you? That’s hard. And the ‘C’ word has pushed even the most traditional organisations to try...
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