B2B TECH COPYWRITING AND MESSAGING STRATEGY
Persuasive copy and credible long-form content
As a messaging strategist and B2B tech copywriter, I’ll create a content engine that drives your marketing.
My flexible approach means I can provide support through projects, consultancy or retainers.
Whether you’re a marketing manager, director or founder, you’ll get the benefit of a strategic marketing partner.
Get a new perspective for your marketing strategy
Messaging strategy
Fix your messaging so your prospects instantly ‘get it’.
Gain the fresh insights you need to improve clarity and drive more conversions.
Clarity sprint
Know you need marketing help, but aren’t sure where to start?
In 60 minutes, we’ll identify your top three priorities. Gain the clarity you need.
Generate better-quality leads through persuasive copy
Website copy
Attract your ideal leads with engaging website copy.
Convert more customers through accurate and clear messaging tailored to your brand.
“Rob’s done an exceptional job”
“Rob delivered clear messaging and engaging copy for our new websites. We’ve since had new opportunities through both of them. And he saved us six months of work – he’s done an exceptional job.”
Build your authority with credible long-form content
Case studies
Build trust with your prospects using case studies that highlight tangible benefits.
Partner with a B2B case study writer who creates persuasive success stories about your clients.
White papers
Educate your audience through in-depth content based on data, research and customer insights.
Expand the market with cornerstone content that positions your brand as an industry leader.
Thought leadership articles
Establish your credibility through articles based on interviews with your subject matter experts.
Ensure a consistent flow of high-quality content with the help of a professional B2B tech copywriter.
Ghostwriting
Develop your personal brand with authentic content, sharing your insights and ideas.
Depend on a trusted ghostwriter for support with articles, guest posts and LinkedIn content.
“Perfect balance between informative and persuasive”
“Rob’s ability to blend technical expertise with clear, compelling content is remarkable – each article struck the perfect balance between informative and persuasive.”
Pricing
My copywriting day rate is £450.
Much of my work is on a project basis, so you’ll get a fixed price quote before we start the project. Find out typical project costs on each service page or get in touch.
- Messaging strategy
- Clarity sprint
- Website copy
- Case studies
- White papers
- Thought leadership articles
- Ghostwriting
B2B tech copy and content writing process
To create copy and content in a consistent way, I use my OTTER process. It’s a proven five-step process, that makes it easy for you to know what to expect and when.
If you have particular requirements because of your in-house processes, please let me know.
1) Objectives
The first stage is to clarify the brief and scope of the work. During an initial call, I’ll ask a series of questions to help me define the brief. I’ll ask you about your business goals, target audience, call to action, key messages, tone of voice, deadline and more.
Of course, if you’ve already written one, that’s an excellent start!
2) Targeted research
The research varies depending on the type of content you need, but usually includes:
- A review of your existing marketing materials
- Research into your customers or prospects
- Subject matter research
- Competitor research
For larger projects, like website copy and white papers, I’ll create a blueprint report including the content outline, messaging and key research findings. You’ll have time to review and approve the blueprint before I start drafting.
3) Tone and content
Using the brief and the research material, I’ll draft a first version of the copy or content.
For large-scale projects, like website copy or a series of articles, I’ll draft the first piece and get your feedback before writing the rest.
4) Edit
I’ll send you the first draft, along with some reviewing tips and a short video where I talk you through the content.
You’ll have a chance to send me any review comments you have on the first draft. Up to two rounds of review are included.
5) Release
Once you’re happy all the review comments have been addressed, I’ll send you the final version to sign off.
Ready to start your project?
Want me to write your copy or content? Get in touch through the form below or hello@robbeadle.co.uk.
Registered Office: Suite 1, The Courtyard, The Old Monastery, Windhill, Bishop's Stortford, Hertfordshire, England, CM23 2ND