ABOUT

B2B tech copywriter: Over 20 years’ industry experience

I’m Rob Beadle, a B2B tech copywriter who writes for companies across the UK, Europe and the rest of the world.

For nine years, I’ve created content that delivers results for IT managed service providers, SaaS companies, software developers, cyber security consultants and cloud providers.

What’s more, before I became a copywriter, I spent over 20 years working in the technology industry for Accenture, Visa and other brands.

“Rob’s done an exceptional job”

“Rob delivered clear messaging and engaging copy for our new websites. We’ve since had new opportunities through both of them. And he saved us six months of work – he’s done an exceptional job.”

My journey from IT consultant to B2B tech copywriter

I always wanted to be a writer. But my first job was writing software code.

From university, I joined Accenture and spent 10 years as an IT consultant on software and business change projects. After that, I was an IT, software and infrastructure project manager for Visa and other financial services companies.

However, outside of work, I had a passion for a different kind of writing.

I volunteered for local political groups and charities, where I learnt how to convince people to take action.

In 2018, I wanted a fresh start so I launched my business as a B2B tech copywriter. The change allowed me to combine persuasive writing with my technology experience.

Today, I work remotely for customers worldwide from my home office near Leeds, West Yorkshire in the UK.

Away from work, I’m often pottering in my garden, trying to grow tomatoes but mostly making compost.

Human creativity + AI-enabled insights

Every marketing strategy and piece of content I deliver is created by me.

As an experienced marketer and copywriter, I provide the essential judgement, nuance and empathy that projects require.

I use AI like a team of virtual assistants. They support me with intensive research, brainstorming, testing and editing.

All creative decisions are mine.