Blog
How the Top 50 UK Software Companies Are Using Case Studies [NEW RESEARCH]
Case studies are the shapeshifters of content marketing. They work as videos, articles or PDFs. And within these formats, the purpose, structure, length and even the name can vary too. One size doesn't fit all. That's why I've created this article: to find out how the...
7 Tips to Help You Review B2B Copywriting
Your B2B copywriting is ready to review. But if this is the first time you’ve worked with a copywriter. Or your first time working with me. You may have some questions about how to review your draft copy. This post aims to give you the answers and guide you through...
How Customer Case Studies Help B2B Technology Companies
Ever wanted to clone your best customers? The ones with problems your technology can solve. Where you make a major difference to their business. And they’re happy to talk about the results. Sadly, there’s no magic spell to copy your ideal clients. But your best...
How to Win Your Customers’ Trust Online: 3 Unusual Tips
Trusting someone you know and like is one thing. But how do you win a customer’s trust when you’ve never worked with them. You’ve never met them. And they’ve never spoken to you? That’s hard. And the ‘C’ word has pushed even the most traditional organisations to try...