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Case Study – Cyber Security & B2B SaaS

The Client: Always Networks

Always Networks has helped businesses and other organisations with IT security and support for over 15 years. It’s a Cisco Premier Partner and Microsoft Silver Partner.

Always Networks Logo
screenshot of always networks small business security shield

The Challenges

Explaining Cyber Security to Clients

Security is at the heart of Always Networks. Founder Nick Shaw’s goal is to take the stress out of security for small and medium-sized businesses.

As a result, Nick planned a white paper to educate business leaders about the threats they faced. As well as showing how cyber security could protect their business.

But Nick needed help to target Always Networks’ audience of professional services firms.

The Challenges

Security is at the heart of Always Networks. Founder Nick Shaw’s goal is to take the stress out of security for small and medium-sized businesses.

As a result, Nick planned a white paper to educate business leaders about the threats they faced. As well as showing how cyber security could protect their business.

But Nick needed help to target Always Networks’ audience of professional services firms.

screenshot of always networks small business security shield

“Firms are baffled by cyber security”

“A lot of firms are baffled by the technology of cyber security and think it’s too complicated so they avoid using it.

But with cyber attacks on the rise, it’s important they have the right security protection.

Straight away I knew the white paper wasn’t right for me to write. I’m good at explaining the jargon, but I’m still a techie and so I don’t speak the same language as law firms.

Instead, it needed the impartial eye of a copywriter.”

Nick Shaw

Nick Shaw
Always Networks

The Solution

A Copywriter with Ideas and a Plan

Nick turned to Rob Beadle for help with the white paper.

First, Rob clarified the aims of the white paper and its ideal readers with Nick. From this, Rob created an outline so Nick could review and agree to the structure early on.

Then Rob wrote an engaging narrative to guide readers through the paper. Whilst Nick provided technical content on cyber threats and security tools.

Finally, Rob supplemented the content with industry research and references.

As a result of this work, Nick also asked Rob to write a landing page and blog post for a separate campaign. As well as the content itself, Rob created ideas for how to position and structure this marketing.

Rob Beadle talking to a B2B copywriting client

“He’s never been late”

“Rob was clear on the scope right from the start. He took charge of the project and was specific on dates. So I always knew what would happen when. He’s never been late.

Reliability is as important as the quality of the work and both of them were brilliant from Rob.”

Nick Shaw

Nick Shaw
Always Networks

The Results

A New Way to Talk to Clients

The assets that Rob created are the core of Nick’s future marketing strategy. And they helped Always Networks to become a Cisco Premier Partner.

But they also changed how Always Networks talks to its clients through marketing. From working with Rob, Nick has learnt how to write in the language his clients use.

Always Secure White Paper

“Rob’s writing has also influenced other marketing too. It’s allowed me to understand how to write copy and content myself.

Now I’m more in tune with the language I use and how that relates to my clients.”

“Rob’s not a yes man”

“One of the big things that I enjoyed working with Rob is that he’s not a yes man. He wasn’t afraid to give me his ideas as well as take mine.

For both projects, Rob was happy to push back and say, ‘That might not be right, have you thought about X, Y, and Z?’”

Nick Shaw

Nick Shaw
Always Networks

Ready to Start Your Project?

Want me to write your copy or content? Get in touch through the form below or hello@robbeadle.co.uk.

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