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How to Avoid Problems Hiring a B2B Website Copywriter

Your B2B website needs a copywriter. But how do you avoid problems hiring one? After all, your website is critical to your business. So you need to get it right. In this post, I talk through questions you may have about hiring a B2B website copywriter. And what you...

How Customer Case Studies Help B2B Technology Companies

Ever wanted to clone your best customers? The ones with problems your technology can solve. Where you make a major difference to their business. And they’re happy to talk about the results. Sadly, there’s no magic spell to copy your ideal clients. But your best...

How to Win Your Customers’ Trust Online: 3 Unusual Tips

Trusting someone you know and like is one thing. But how do you win a customer’s trust when you’ve never worked with them. You’ve never met them. And they’ve never spoken to you? That’s hard. And the ‘C’ word has pushed even the most traditional organisations to try...

How to Explode with Effective Content Ideas

Stuck for content ideas? It’s a common problem. From what to post on LinkedIn, to the topic for your new blog post. Your best intentions can hit an ideas block. But there are ways to release your creativity. Learn how one business tapped into a wealth of content. And...