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How Customer Case Studies Help B2B Technology Companies

Ever wanted to clone your best customers? The ones with problems your technology can solve. Where you make a major difference to their business. And they’re happy to talk about the results. Sadly, there’s no magic spell to copy your ideal clients. But your best...

How to Win Your Customers’ Trust Online: 3 Unusual Tips

Trusting someone you know and like is one thing. But how do you win a customer’s trust when you’ve never worked with them. You’ve never met them. And they’ve never spoken to you? That’s hard. And the ‘C’ word has pushed even the most traditional organisations to try...

How to Explode with Effective Content Ideas

Stuck for content ideas? It’s a common problem. From what to post on LinkedIn, to the topic for your new blog post. Your best intentions can hit an ideas block. But there are ways to release your creativity. Learn how one business tapped into a wealth of content. And...

How to Write Like a Human: 7 Ways to Choose the Best Words

You’re ready to write your content. And it’s on a subject that matters to your customers. You want to avoid writing in business-speak. The robotic and impersonal language that’s packed with jargon. Because it's like a wall between you and your customers. It repels...