Website Copywriter

Attract and engage customers through your website copy

Achieve your marketing goals with content designed around your business. Whether you’re launching a new brand or wanting more enquiries, you’ll need persuasive website copy.

Conversion-focused content requires understanding your customers, your company and copywriting techniques. Only then can you write the words for your website.

As a website copywriter, I combine those skills to craft original content that helps you achieve results.

“A trusted partner for 5 years”

Rob delivered the website copy we needed – with the right tone, content and (of course!) our target keywords. He’s been a trusted partner for over 5 years, and we recommend him to our website clients.

“Understood our business”

Rob really took the time to understand our business and clearly studied all of our branding material before writing any content for us. We’ll definitely use Rob’s services again.

The website copy package – what’s included and how much it costs

Ideal for companies that want to generate new leads with their new website. You’ll receive your website copy along with best practice advice and recommendations, this includes:

Discovery workshop

During a 90-minute video call, we’ll:

• Confirm your ideal customers and their pain points
• Agree on how to present your products and services
• Review your key competitors and their marketing
• Discuss best practices for website copy
• Choose your tone of voice

Briefing report

After the workshop, I’ll create a document with:

• Profiles of your ideal customers
• Your unique value proposition (what you do and how it helps your customers)
• Your key marketing messages
• A sitemap of your website’s structure
• An outline of your new website copy

Website copy

Once you’ve approved the briefing report, I’ll:

• Draft the first website page and ask for your feedback
• Produce copy for the other website pages
• Deliver each page as a Word document

Each website page will be about 500 words long and include:

• Headlines
• Subheads
• Body copy
• Internal and external links
• Calls to action
• SEO meta title and description

Wireframe layout

Along with your website copy, I’ll:

• Create diagrams with a suggested layout for each page
• Add your website copy to these wireframes
• Deliver the wireframe of each page as a PDF

Video walkthrough

To help you review your website copy and wireframes, I’ll:

• Create a 15-minute video to talk you through the copy
• Explain my ideas and particular word choices
• Highlight any copy decisions you need to make

Reviews and edits

To ensure you’re 100% satisfied, I’ll:

• Ask you to review the draft website copy
• Make minor edits following your first review
• Deliver final edits after your second review (if required)

Price: £2,000 for a 6-page website

Need to create a different size website? Get in touch and I’ll give you a bespoke quote for your website copy.

SEO add-on

• Confirm the top-level keywords/phrases you want to target
• Identify 2-3 relevant keywords/phrases for each page
• Propose the placement of the keywords/phrases
• Include the analysis within your briefing report

Price: £200 for identifying SEO keywords/phrases for a 6-page website

Social add-on

• Create engaging summaries of your company for your social media profiles
• Encourage profile viewers to visit your website
• Include relevant calls to action
• Add suitable hashtags (where appropriate for the platform)

Price: £200 for writing the content for up to 3 social media business profiles

Case study add-on

• Interview your customer about their experience
• Capture the story of your customer’s success
• Write your case study (with about 1,000 words)
• Use your customer’s words throughout the case study
• Handpick 3 customer quotes as standalone testimonials
• Provide the case study in a Word document and PDF wireframe

Price: £600 for the case study package

Attract more customers through your website

Want me to be your website copywriter? Get in touch through the form below or hello@robbeadle.co.uk.