Website Copy: Project Management SaaS
The Brief:
Asite is a global company that provides project and portfolio management software for the construction and real estate industries.
It has a suite of software for asset owners, contractors and subcontractors to help them deliver projects, control finances and manage their supply chains.
For this project, I wrote SEO copy for Asite’s new website to highlight the benefits of its software.
The Project:
The B2B tech marketing agency alan. hired me to develop the website copy for Asite’s website.
During my research for the project, I spoke to different people within Asite. From the directors and senior managers to the sales team and software engineers. This allowed me to find out who used Asite’s software, the problems these customers faced and how the software solved these problems.
I also used the existing keyword research to include relevant keywords to help improve the site’s SEO.
The Project:
The B2B tech marketing agency alan. hired me to develop the website copy for Asite’s website.
During my research for the project, I spoke to different people within Asite. From the directors and senior managers to the sales team and software engineers. This allowed me to find out the problems its customers faced, what Asite’s software did and how the company solved its customers’ problems.
I also used the existing keyword research to include relevant keywords to help improve the site’s SEO.
The Outcome:
The outcome of the project was a complete set of new and refreshed website copy. This showed the benefits of Asite’s software along with the key features that differentiate it from its competitors.
The copy was then used along with a new design to create a fresh and engaging site for the client’s future marketing.
