Portfolio – Penelope Filton Career Coaching

The Brief:

Penelope Filton is a coach who helps people to change careers.

This project was to create a sample About page for Penelope’s new website.

The key aim was to relate Penelope’s personal experience to her potential clients.

The Outcome:

I wrote the copy to appeal to Penelope’s target audience of career changers whilst letting her personality shine through.

Also, it was important to include a testimonial to build trust with readers.