Portfolio – Penelope Filton Career Coaching
Penelope Filton is a coach who helps people to change careers.
This project was to create a sample About page for Penelope’s new website.
The key aim was to relate Penelope’s personal experience to her potential clients.
I wrote the copy to appeal to Penelope’s target audience of career changers whilst letting her personality shine through.
Also, it was important to include a testimonial to build trust with readers.