Website Copy and Marketing Emails: Eden Creativity
The Brief:
Eden Creativity is a designer-maker of men’s accessories.
The project was to write copy for the whole website, including the home page, about page and individual product descriptions.
In addition, I wrote a series of marketing emails to promote the new range.
The Outcome:
The copy was written to appeal to the target audience of cosmopolitan men.
Because of this, I gave each box a man’s name to show their individual personalities.
Also, as the accessories differed between boxes I made it clear how they were unique.
The Outcome:
The copy was written to appeal to the target audience of cosmopolitan men.
Because of this, I gave each box a man’s name to show their individual personalities.
Also, as the accessories differed between boxes I made it clear how they were unique.
The Client:
“I wasn’t sure how Rob would capture my ideas for the Style Boxes. But his copy has the ideal effect.
Using names like Humphrey to bring the boxes to life is the perfect touch!”
Jill Eve, Eden Creativity
