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Copywriting for Accountants

You’re different from other accountants.

And when you speak to potential clients you tell them how you’re different.

But the hardest step is getting that first conversation.

Right?

Because today people research accountants online before they choose who to contact.

So the best way to get them to talk to you is through engaging copy and content.

Whether you’re planning website content, articles, ebooks or case studies. You have to build their trust, show your expertise and persuade them to contact you.

That’s where I can help you.

As a professional copywriter, I’ve written for accountants, bookkeepers, financial advisors and other B2B companies. Before that, I spent 10 years in financial services with banks and building societies.

Get in touch and I’ll write the words to persuade your future clients to talk to you.

Rob Beadle Writing Website Copy

“Rob worked seamlessly with the website designer”

Rob worked seamlessly with the website designer so I had a clear road map for my new website and its content. I absolutely recommend Rob – a very professional service.

Nick Shaw

Neil Yeoman
NKY Consulting

Ready to Start Your Project?

What You Get

i

Copy

A Word document with the copy and content you need for your website or other marketing. 

SEO

Your content will target your ideal clients. But it will also include SEO to help you get found on Google.

Review

Up to 2 rounds of review so you can check that you’re happy and make any changes. You have the final say.

How I Write Your Copy and Content

Firstly, I’ll ask you a few questions and listen to what you need.

Then you’ll get a proposal to confirm the scope, cost and how long it’ll take.

Once the project starts we’ll have a more in-depth call. That way I can learn about your business, your services and your clients.

The last step is to draft the content for you to review. And when you’re happy it’s ready to publish.

Rob Beadle talking to a client
Rob Beadle talking to a client

How I Write Your Copy and Content

Firstly, I’ll ask you a few questions and listen to what you need.

Then you’ll get a proposal to confirm the scope, cost and how long it’ll take.

Once the project starts we’ll have a more in-depth call. That way I can learn about your business, your services and your clients.

The last step is to draft the content for you to review. And when you’re happy it’s ready to publish.

Accountancy Group: Case Study

The Project:

The Evolve Group is a successful group of accountancy practices with over 1,500 SME clients. It supports businesses across London, Dorset, Hampshire and East Sussex.

The brief was to write a consistent set of copy that supported the group’s new branding across 4 new websites – Lakeweb Accounts, Evolve Accounts, AMR Bookkeeping & Accounts and Evolve Professional Services Group.

Screenshot of the home page of Lakeweb Accounts
Screenshot of the services page of Lakeweb Accounts
Screenshot of the contact page of Lakeweb Accounts

The Outcome:

“Running a growing group of accountancy practices, I needed to launch 4 new websites. But when I looked for help it was hard to find a copywriter who specialised in copywriting for accountants.

Rob stood out because of his experience. I liked the work he’s done for other accountants and he has a clear understanding of tax, accountancy and other financial topics.

From start to finish Rob listened to what I needed. After a couple of calls, Rob sent me a detailed brief that gave me confidence about what he was going to write. The website copy arrived on time and hit all my requirements. Above all, working with Rob made it simple to launch my new websites.”

Richard Holder

Evolve Professional Services Group

The Outcome:

“Running a growing group of accountancy practices, I needed to launch 4 new websites. But when I looked for help it was hard to find a copywriter who specialised in copywriting for accountants.

Rob stood out because of his experience. I liked the work he’s done for other accountants and he has a clear understanding of tax, accountancy and other financial topics.

From start to finish Rob listened to what I needed. After a couple of calls, Rob sent me a detailed brief that gave me confidence about what he was going to write. The website copy arrived on time and hit all my requirements. Above all, working with Rob made it simple to launch my new websites.”

Richard Holder

Evolve Professional Services Group

Screenshot of the services page of Lakeweb Accounts
Screenshot of the contact page of Lakeweb Accounts

Ready to Start Your Project?

About Rob Beadle – Copywriter for Accountants

Hi, I’m Rob and I write engaging content for accountants and business advisors.

From articles and ebooks. To website copy and press releases.

I became a copywriter after 10 years working in financial services with banks and building societies. Now I write for accountancy firms, bookkeepers, financial advisors and other B2B companies.

Based near Leeds in West Yorkshire, I work with businesses across the UK.

I’m also a member of ProCopywriters, the UK’s largest membership group for commercial writers.

Want me to write copy and content for your accountancy business? Get in touch today.

Common Copywriting Questions from Accountants

What types of copy and content do I write?

Typical projects include website copy, articles, ebooks, blog posts, press releases and case studies.

If you’re looking for something different, send me a message and I’ll let you know if I can help you.

How can I write about accountancy if I’m not an accountant?

Copy and content show your future clients how you can help them. That means answering their questions in a way they’ll understand.

You’re still the accountant, so you get to review the final version and make sure you’re happy with it.

How do you start a project?

Get in touch so we can talk about what you need.

 

How much does copywriting cost?

The cost depends on what type of copy you need. Here are the prices for some example projects.

When do you pay?

To start your project, I’ll ask you for a 50% deposit. The other 50% is due when the work is complete.

How do you pay?

You’ll get an invoice with how to pay via BACS Transfer.

Copywriting for Accountants: A Case Study

The Project:

NKY Consulting is a firm of accountants and business advisors based in Aberdeen.

The brief was to show a smart, modern approach to accounting for the company’s new website. 

As a result, I wrote the website copy with professional language in a friendly style. This highlighted NKY Consulting’s accounting expertise as well as its specialism in the oil and gas sector.

The Outcome:

“Rob worked seamlessly with the website designer so I had a clear road map for my new website and its content.

He quickly understood my deadlines and requirements. And he was very professional and eager to keep the job on track and on time. This allowed me to focus on other areas requiring my attention.

Also, he gave me some very useful advice on tools for my accountancy business.”

Neil Yeoman

NKY Consulting

The Outcome:

“Rob worked seamlessly with the website designer so I had a clear road map for my new website and its content.

He quickly understood my deadlines and requirements. And he was very professional and eager to keep the job on track and on time. This allowed me to focus on other areas requiring my attention.

Also, he gave me some very useful advice on tools for my accountancy business.”

Neil Yeoman

NKY Consulting

Win New Leads with Copywriting for Accountants

Want to gain more leads and grow your accounting business?

Get credible and persuasive content to win clients.

Start your copywriting project today. Get in touch through the form below or hello@robbeadle.co.uk.

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