Case Study Copywriter

Case studies that convert

Turn more enquiries into sales through compelling case studies. Before a prospect makes the final decision to buy from you, they may have some hesitations:

• Can you deliver what you say you can?
• Do you have experience in my sector?
• What’s it really like to work with you?

One of the best ways to overcome these doubts is to show examples of satisfied customers. By telling your customer success stories, you can prove your expertise and build trust and credibility.

As a case study copywriter, I craft engaging content that highlights your achievements and helps convince your prospects to become customers.

“Invaluable to my business”

Rob utterly nailed the case study brief I gave him, he’s surpassed any expectations I had, and what he produced will be invaluable for my business.

The case study package – what’s included and how much it costs

Research

During a 20-minute call, we’ll:

• Talk through your goals and how you plan to use the case study
• Discuss your customer and why you’ve chosen them
• Review the potential success metrics

Customer interview

After an introduction to your customer, I’ll:

• Organise a suitable interview time
• Host and record the 45-minute video call
• Ask your customer about their experience
• Capture the story of your customer’s success

Case study

Using the research and interview, I’ll:

• Write your case study (with about 1,000 words)
• Use your customer’s words throughout the case study
• Deliver it in a Word document

Testimonials

Alongside the case study, I’ll:

• Review and edit your customer’s words
• Handpick 3 customer quotes
• Ensure the quotes work as standalone testimonials

Video explainer

To help you review the case study, I’ll:

• Create a 5-minute video to talk you through the content
• Explain my ideas and particular word choices
• Highlight any content decisions you need to make

Reviews and edits

The package includes 2 reviews/edits to ensure you’re 100% satisfied:

• First review by you
• Second review by your customer
• After each review, I’ll make the changes and provide a revised version

Price and timescales

£600 per case study, which will be delivered to you for review within 7 days of the customer interview.

Website add-on

• Design a wireframe layout for the case study’s website page
• Create an SEO title and description for the case study
• Use suitable language to appear in search results
• Ensure the content fits in the available space

Price: £150 per case study

Social add-on

• 1 x 30-60 second video clip of your customer
• 1 x 30-60 second visual soundbite (or audiogram) from your customer
• 2 x image posts with customer quotes
• 1 x carousel post with highlights of the case study

Price: £150 per case study

Email add-on

• Detailed case study – The complete written content, including all your customer’s quotes
• Executive summary – 1-pager with the key highlights and a customer testimonial

I’ll customise the PDFs with your branding:

• Choose from 3 design templates
• Provide your logo, colours, font and website link
• Include your customer’s logo and profile photo
• Add up to 2 images

Price: £150 per case study

“Case studies prove the results we deliver”

Working with Rob, you know you’re in the hands of a professional copywriter. He crafted authentic content that proves the results of our SEO services.

The case studies explain how we helped clients succeed through extra traffic, enquiries or sales. Each one shows potential clients what they could achieve with us.

Capture your customer success stories

Need help from a case study copywriter? Get in touch through the form below or hello@robbeadle.co.uk.