Square Cubed – Small Business Spotlight

In this Spotlight, Mike Sullivan from Square Cubed talks about his passion for helping businesses grow. He shares a couple of tips for building your reputation. And he explains his role in the Oddballs!

Please introduce yourself and your business.

I’m Mike Sullivan from Square Cubed and we provide business IT Support. I created the company about 4 years ago with my business partner Simon Cima.

My background has always been in IT – I helped to support the Home Office IT systems and managed service support teams.

Whilst both Simon and I have strong technical backgrounds, Simon focuses on the planning and detail side of the business whereas my focus is on marketing and networking. This combines our strengths and balances our skills.

How does your business stand out from the competition?

We aim to bring industry best practice from our blue-chip company experience to benefit SMEs. We advise customers on the ‘Gold Standard’ and how to achieve it.

Our ethos has always been to have direct involvement with our clients. We spend time working face to face with clients onsite and fixing problems straightaway.

Companies that can’t afford full-time IT guys, call on us to provide that problem-solving technical support.

We also work with companies who’ve outgrown their IT and need help to change.

What do you enjoy most about your business?

My biggest enjoyment is working with customers – meeting new people and talking about how our services can help them.

There’s a great sense of fulfilment I get from using technology to help businesses grow.

I’ve always loved technology. From a hobby as a kid through to making it my career.

How do you promote your business online and how effective is it?

I use Facebook a lot through our own Business page and also to provide proactive support to people in local business Facebook groups.

I give free advice that’s informative and useful. It’s not about selling but a way to grow our reputation as helpful experts. As a result, people are much more willing to listen when you do include the occasional sales message.

For instance, I recently shared a handy tip for dealing with business cards. Rather than using an app to scan cards, just create your own contact card with all of your contact details and keywords. That way, you can send people your contact card. In telling people about this tip, it’s an opportunity to send them my contact card!

There’s also our website and we’re on Twitter.

What is the biggest challenge you face in your business right now?

Our biggest challenge is to build and maintain the sales pipeline. We want to have enough activity to keep us busy and know there’s more coming along.

Who has inspired you the most in your business life and in what way?

I’m inspired by people who start by thinking about their ideal destination and then work backwards to see how to achieve it – people like Elon Musk and Jeff Bezos.

Closer to home, I was inspired by my Dad’s work ethic which has stuck with me. He was self-employed and worked so hard.

Where do you see your business in 5 years time?

I want to grow the business with more clients and establish a large physical presence. We’re keen to offer more services from mobile engineers through to project management.

Alongside this, we want to continue to provide our personal service to clients.

How do you spend your relaxation or downtime?

I’ve got a young family so there’s always lots happening. We love the outdoors and the chance to go for walks in the fresh air.

Also, I’m part of a 5-a-side charity team – the Oddballs. We’ve recently been challenged to play against a team of heart transplant survivors.

A passion of mine is to cook with fresh ingredients grown in my allotment. I’m looking forward to making some rhubarb gin from the first crop this year!

Photo Credit: Mikael Kristenson on Unsplash

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