Copywriter for small businesses
Copywriter for small businesses
Small Business Spotlight – Calm You & Arbonne
This #SmallBusinessSpotlight is with Debra Lumb from Calm You and Arbonne.
Calm You and Arbonne – Debra Lumb
Please introduce yourself and your business.
I’m Debra Lumb, I’m married and have two sons – now men at 25 and 27!
I used to be in the corporate world of banking with Lloyds Banking Group for over 30 years. I’ve had a great career starting in the branches, managing teams then moving to Head Office – with a change of focus to all things IT ! There I learnt how to write code and develop websites and moved on to managing a web publishing team ~ which I loved.
Whilst working full time I also set up an after-school club at my children’s school. A great success was to win Lottery funding of £96,000 to help convert a bike shed to a purpose built clubhouse.
I also trained in holistic therapies in the evening and weekends. This was never with a view to having my own business but that’s how it worked out. Funny how the universe works 😉
I had a health scare about 7 years ago and so decided to take better care of myself. I selected Voluntary Redundancy at the next Lloyds Bank restructure ~ there were lots of restructures!
So now I’m a holistic therapist ~ my business is Calm You Holistic Therapies. I’ve had a salon in Halifax town centre but now I work from my own treatment room. I offer Swedish, Aromatherapy and Hot Stones Massage, Indian Head Massage, Hopi Ear Candles, Reflexology, Reiki and Arbonne Facials.
I used to make my own facial skincare products, bespoke for each client’s needs, using natural and organic ingredients. But a few years ago new legislation was introduced where you had to have a license to make and sell homemade skincare products.
As I wasn’t making large batches of products this wasn’t viable for me. So whilst looking for an alternative I was approached by someone about Arbonne – which is a great fit with my holistic background.
Arbonne products are pure, safe and beneficial ~ they don’t contain any harmful chemicals, synthetic dyes, artificial additives, animal by-products and are vegan certified.
The products aren’t restricted to skincare though ~ we have something for all the family from babies to old age, including nutrition and sports nutrition. The nutrition products are all gluten/soy/wheat/dairy free, plant-based ingredients and vegan certified.
The sports nutrition is also certified by BSCG and Informed-Sport so they are safe for athletes at competition level to use without fear of the products containing any banned substances.
I also coach others to set up their own business and currently have a lovely team. The Arbonne business model is very generous and quite simple ~ there is no hierarchy like you see in the corporate world and you can grow your business as fast or slow as you like.
Like with any self-employed business, you put the effort in and you get the results. But the thing I love about my Arbonne business is just about everything from a marketing perspective is done for you.
We get our own personalised website, sales trackers, marketing flyers, leaflets, training and so much more including a CRM system soon to be launched (very excited about this one!) I know from setting my Calm You business up from scratch all this can cost thousands.
Why did you start your business?
To give people that blissful feeling when you’ve had a relaxing treatment and you float home feeling relaxed, calm, less stressed and pain is eased.
I started doing my therapy training just to give family and friends that fabulous feeling ~ never intending it to be a business. But once I started my training I loved it and carried on doing more training. The universe conspired to stop me in my tracks, rethink what I was doing and this is where it lead me.
How does your business stand out from the competition?
My treatments are always offered with care for the individual’s needs at the time. I offer a blend of treatments to suit the client’s needs on the day.
I have never booked back to back treatments as I’d hate to rush people out and interrupt the state of relaxation. I love what I do and don’t see it as a job at all.
What do you enjoy most about your business?
Seeing the blissed out look on people’s faces when a treatment is complete. Knowing I’ve helped ease any aches or pains, helped alleviate stress or emotional traumas.
My favourite therapy is reiki as anyone can enjoy this treatment as there are no contra-indications. It’s very gentle as a treatment but also very powerful in healing.
How do you promote your business online and how effective is it?
I had a website for Calm You – this is still visible but I no longer pay for it hosting nor update it. As I’m home based I don’t want to market myself in the public domain as I prefer to know my customers beforehand. I now only take new clients for Calm You therapies from referrals and prefer to network via Perfect People.
I also have an online shop for Arbonne.
What is the biggest challenge you face in your business right now?
Balancing my life and businesses, time management and spending business time in the right places.
Who has inspired you most in your business life and in what way?
The power of our own minds – the more I learn the more I want to learn.
Where do you see your business in five years time?
Calm You – to continue as I am with a steady growth of clients (it’s not my intention to grow a huge business – I want to continue to provide quality time for each client).
Arbonne – to achieve the top level of management and to coach many other people to grow their own business. Together we will be a big family supporting each other.
How do you spend your relaxation or downtime?
I spend my time between the UK and France – we have a place mid west France. It’s very rural and relaxing. I enjoy living in France and having the chance to cycle there. We’re nearly finished with our renovations and can then enjoy travelling more around Europe and further afield.
I also enjoy time with friends and family, having treatments, meditation sessions/workshops, reading personal development books, painting, walking, socialising, film days, renovating, upcycling and music.