Case Study: Sponsorship and Hospitality Automation SaaS
The Brief:
Sponsorworks is the most flexible & easy-to-use software platform for brands and rights holders to automate the operations and evaluation of their sponsorship, hospitality and event programs.
For this project, I wrote a series of case studies with this SaaS company’s corporate clients, including NatWest, Diageo and AON.
The Project:
A vital feature of the case studies was highlighting the benefits Sponsorworks’ clients gained from automating their previously manual processes. Given the size of these organisations and their volume of sponsorship tickets, the savings were significant.
During the project, I also worked closely with Sponsorworks’ founder to understand more about each client engagement.
The Project:
A vital feature of the case studies was highlighting the benefits Sponsorworks’ clients gained from automating their previously manual processes. Given the size of these organisations and their volume of sponsorship tickets, the savings were significant.
During the project, I also worked closely with Sponsorworks’ founder to understand more about each client engagement.
The Outcome:
Sponsorworks now uses case studies as part of its ongoing marketing strategy.
The SaaS automation company features the case studies on its new website and uses them across social media, including LinkedIn.
