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The Mindful Fitness Coach – Small Business Spotlight

Graham Wheatcroft is the latest guest for #SmallBusinessSpotlight.

Graham explains the difference between Mindful Fitness Coaching and a traditional gym. Read on to find out about Graham’s ambassador role, his international clients and how he keeps his life in balance.

Please introduce yourself and your business

I’m Graham Wheatcroft, the Mindful Fitness Coach.

My approach is Fitness 4 x 4. The basic idea is that your body works like a 4 x 4 vehicle. 60% of your muscles are from the waist upwards. So, much of the work I do focuses on the upper body.

I specialise with time-poor people who want to improve their fitness in minimal time. With 4 x 4, you can improve your fitness in less than 3 hours per week.

I’m based at the Elland Wellness Centre, although I have clients nationally and internationally too.

How did your business start?

My first steps into fitness were whilst I was at Loughborough University studying sculpture.

I’ve worked in the industry for 19 years and have been a personal trainer for about 2 years.

How does your business stand out from the competition?

As the Mindful Fitness Coach, I don’t use any machines.

My clients use dumbbells and the bench for their fitness sessions. It’s a simple approach but it gets results. I also help clients with their breathing and their mindset.

My goal is to provide an elite fitness experience.

I’m also an ambassador for the Total Warrior Obstacle Course. My role is to help people train and prepare for the course.

What do you enjoy the most about your business?

I love to see how happy clients are when they achieve their goals.

Helping people change their mindsets to get results is very fulfilling. It’s great to be a positive catalyst.

How do you promote your business online and how effective is it?

I use Facebook through my Mindful Fitness Coach Community page and the Wolfpack Warriors which is a closed group for clients.

The Wolfpack Warriors give each other support and motivation. This helps each of them to meet or exceed their personal goals.

What is the biggest challenge you face in your business right now?

I’d say the biggest challenge is getting people to understand the value of mindful fitness.

Fitness has a stereotype of gyms and machinery. However, mindful fitness is completely different from that.

That’s why I offer clients a free taster so they can relax and experience how different mindful fitness is.

Where do you see your business in 5 years’ time?

I’d like to expand, grow my team and take on an apprentice.

Recently I’ve begun training a client in Colorado, USA via Skype! So I’d like to do more of that through an online training program.

I’m also keen to increase my work with corporate clients – in a few weeks time I’m training executives from Nestle at Alton Towers.

Meanwhile, I’ve got my personal fitness targets. Currently, I’m working towards a target of 120 curl and presses with a 20Kg dumbbell in each hand, without stopping.

How do you spend your relaxation or downtime?

My daily routine starts with an hour focused on my body, being, balance and business.

As well as my own fitness exercises, I also meditate, journal and read business literature.

Most importantly, I take time out for my partner and my son – that’s the balance in my life.

Photo Credit: Mikael Kristenson on Unsplash


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