Copywriting

How to Write Like a Human: 7 Ways to Choose the Best Words

You’re ready to write your content. And it’s on a subject that matters to your customers. You want to avoid writing in business-speak. The robotic and impersonal language that’s packed with jargon. Because it's like a wall between you and your customers. It...

Copywriting, Email Marketing

How to Write Effective B2B Email Subject Lines

Do you want better results from your email marketing? Emails are the ideal way to reach your audience compared to other marketing. But to work, they have to be opened. And over a third of people choose whether to open an email from just the subject line. So if you...

Copywriting

13 Tested Ways to Improve Your Website So Customers Love It

You've got less than 10 seconds to impress a new visitor to your website. Whether your audience is brain surgeons, bus drivers or baristas you’ve got to grab their attention and be understood. Here are some tips on how to improve your website copy for customers. Continue reading

Blogs, Copywriting

5 Ways a Blog Can Help Your Small Business Soar

Are you a blogger? If you’re a small business owner you should have a blog. Small businesses with blogs receive 126% more lead growth than those who don't. With that kind of result, blogging can give your small business the edge. Here are 5 ways a blog can help your small business soar. Continue reading

Copywriting, Email Marketing

9 Simple Tips for Writing Awesome Emails That Get Results

Emails are super effective for marketing. But you have to be heard over the deafening avalanche of emails we receive daily. So, how do you write emails that cut through the noise? Here are some simple tips for writing awesome emails that get results for your small business. Continue reading

Copywriting, Social Media

10 Practical Ways That Social Media Can Boost Your Small Business

Cute kittens. Hmm, isn’t that a bit distracting? Your time is precious as a small business owner. So, why spend time on social media when it’s full of funny cat videos? Here are 10 practical ways that social media can boost your small business. Continue reading

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