Trusting someone you know and like is one thing. But how do you win a customer’s trust when you’ve never worked with them. You’ve never met them. And they’ve never spoken to you? That’s hard. And the ‘C’ word has pushed even the most traditional organisations to...
Stuck for content ideas? It’s a common problem. From what to post on LinkedIn, to the topic for your new blog post. Your best intentions can hit an ideas block. But there are ways to release your creativity. Learn how one business tapped into a wealth of content....
You’re ready to write your content. And it’s on a subject that matters to your customers. You want to avoid writing in business-speak. The robotic and impersonal language that’s packed with jargon. Because it's like a wall between you and your customers. It...
Do you want better results from your email marketing? Emails are the ideal way to reach your audience compared to other marketing. But to work, they have to be opened. And over a third of people choose whether to open an email from just the subject line. So if you...
You've got less than 10 seconds to impress a new visitor to your website. Whether your audience is brain surgeons, bus drivers or baristas you’ve got to grab their attention and be understood. Here are some tips on how to improve your website copy for customers.
Are you a blogger? If you’re a small business owner you should have a blog. Small businesses with blogs receive 126% more lead growth than those who don't. With that kind of result, blogging can give your small business the edge. Here are 5 ways a blog can help your small business soar.
Emails are super effective for marketing. But you have to be heard over the deafening avalanche of emails we receive daily. So, how do you write emails that cut through the noise? Here are some simple tips for writing awesome emails that get results for your small business.
Cute kittens. Hmm, isn’t that a bit distracting? Your time is precious as a small business owner. So, why spend time on social media when it’s full of funny cat videos? Here are 10 practical ways that social media can boost your small business.
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