AI Use Policy

1. About Blue Otter Marketing

Blue Otter Marketing Ltd provides content marketing strategy and copywriting services for B2B tech companies.

2. My approach to AI

I use artificial intelligence (AI) tools in a thoughtful, ethical and transparent way. My goal is to enhance the quality and efficiency of my work, while maintaining full human oversight and respecting client preferences at all times.

I am committed to:

• Being transparent with clients about how AI is used
• Never using AI tools without a client’s consent
• Keeping a human in control of all workflows and decisions
• Avoiding any use of AI that could be misleading, inaccurate or unethical

3. How I use AI

I use AI tools such as Google Gemini to support the following internal and client-facing activities:

• Researching content topics
• Transcribing interviews
• Brainstorming ideas and testing content angles
• Reviewing content through the lens of an audience persona
• Editing and proofreading draft content

AI is used strictly as an assistant. Every workflow that involves AI begins with my own input and ends with me reviewing, fact-checking and editing the final content. I take full responsibility for the final product.

4. What I don’t use AI for

To protect the integrity and originality of my work, I do not:

• Use AI to write complete pieces without human editing
• Use AI to analyse or process personally identifiable or sensitive client data
• Use AI in any way that could mislead clients, audiences or stakeholders
• Rely on AI to make independent decisions or replace client approvals

5. Privacy, security and data protection

I take privacy and data protection seriously.

• I use AI accounts (Google Workspace with Gemini) that offer enterprise-grade security and do not use uploaded data to train their models
• I do not upload sensitive or identifiable client information into AI tools without prior approval
• I avoid using any personal data in prompts or uploads

6. Transparency with clients

I explain my approach to AI at the start of every client relationship. Clients have the right to opt out of AI being used on their projects

7. Quality assurance

I ensure all AI-assisted work meets high professional standards.

• Every AI output is reviewed, fact-checked and edited by me
• Research findings from AI tools are compared with trusted source references
• All final content is checked against the client’s tone of voice, messaging and style guide

8. Review and updates

I review this AI policy every six months to ensure it remains accurate and up to date with best practices, client needs and any legal developments.

Last reviewed: July 2026
Next review due: January 2027